Archives for November 2020

Bite-Size Ways to Incorporate Salesforce Ongoing Learning Into a Busy Schedule

Whether you’re wrangling kids while trying to WFH, chasing down client payments, searching for new gigs, or juggling the demands of a significant other while also trying to take care of yourself, chances are you land among the many who agree this year has been one big balancing act and time warp wrapped into one. This is why, frankly, we’re happy you’re making time for this blog. Time is a precious commodity, and the unique circumstances of 2020 have made that abundantly clear. 

Earlier this year, as part of our “Ask the Expert” webinar series, we explored the importance of why every Salesforce expert should incorporate ongoing education into their schedule. And, with our recently released 2020 Salesforce Talent Ecosystem report, our Salesforce independent consultant survey found some interesting trends. 96% of respondents said they rely on Trailhead to keep their skills sharp and up-to-date, yet 30% of survey respondents also cited that making time to learn new skills is a top challenge of being independent in the ecosystem.

Given the collective challenge we all seem to have in finding enough hours in the day to do it all, here are three quick ways to continue your Salesforce learning, no matter what the day may throw your way:

TrailheadGO: We cannot overemphasize the convenience of this new mobile app. No matter where you find yourself–in line at the DMV, in a waiting room, or on a long car ride (should we ever return to regular travel)–TrailheadGO makes it easy to continue your learning on Trailhead without being tethered to a laptop or desk. Best of all, it’s now available on both iOS and Android. 

Trailhead community and user groups: One silver lining we’re taking away from 2020 and the universal pandemic we are all living through, is the normalization of virtual networking and learning opportunities. As you may recall, not so long ago, Trailhead community and user groups used to be limited by their region, with many groups choosing to meet physically. With in-person meetings on hold, many are now publishing when they are meeting and the topics they are discussing, making them accessible without geographical restraints. 

Prioritize and set goals: There are upwards of 34 certifications in Salesforce and Trailhead can help you prepare for nearly all of them. If you have your eyes set on an exam in the near future, we recommend setting small, attainable goals for yourself that can help maintain your motivation as you reach each one. It can be easy to get overwhelmed by putting high expectations on ourselves about getting x number of badges in a given week or wondering where to go next. Take a step back, break it down into a study plan, and celebrate the small wins while you set yourself up for the big ones.

If you’re interested in learning more about what’s trending in the Salesforce expert ecosystem, or you’re just curious about how your peers are feeling going into 2021, you can download our Salesforce Talent Ecosystem Report here

10K’s 3rd Annual Salesforce Talent Ecosystem Research Reflects the Ups and Downs of 2020

It’s 2020 and things look a lot different than they did a year ago when we released our 2019 Salesforce Talent Ecosystem research report. 

This time last year, Salesforce was gearing up to welcome 171,000 people to Dreamforce in San Francisco. The ecosystem was buzzing about IDC’s prediction that Salesforce could create more than 4.2 million jobs over the next five years, while our report highlighted the triple-digit talent growth already happening. We were going into offices, our kids were in school, and we had yet to truly experience Zoom fatigue.

Fast forward to today, and it’s a whole new world. We’re facing down a global pandemic that has cost more than a million lives worldwide, locking down our schools and economies. Unemployment is at a level not seen since the Great Depression. We’re all being forced to rethink how we learn, how we work, how we sell, how we buy, how we communicate, and how we connect. We’ve experienced so much change in such a short amount of time, and changes just keep piling up. 

Yet we believe the old way of doing things is never coming back. Digital transformation has become an imperative, not a choice, and companies are doubling down on these efforts. That might be one of the few bright spots in 2020, certainly for those in the Salesforce ecosystem. Companies see Salesforce as a critical cog in their digital machine, which may explain why Salesforce’s quarterly revenue is up 28.9% YoY and their stock price is up nearly 50% YTD — even amidst a global recession. 

This is the environment in which we conducted our third annual Salesforce Talent Ecosystem research, and we were anxious to see the impact these changes were having on the people and partners who rely on Salesforce for their business and their livelihood. The results were surprising.

I encourage you to download and read the full report. However, for those who want the cliff notes, here’s what we found:

Salesforce talent supply is still increasing but at a much slower pace.

Global supply of Salesforce talent grew 29% YoY in 2020, which is a healthy pace but significantly slower growth than last year’s 151% increase. 


Some roles and regions performed better than others. While Salesforce Technical Architects saw the highest growth across all roles, growing 29% YoY, Salesforce Administrators grew the slowest at only 15% YoY. That’s in stark contrast to last year’s numbers which had Administrator roles growing 236% YoY. 

Within established markets, North America experienced the slowest overall growth at 17% YoY across all roles. Europe’s supply growth was strongest at 49% YoY.  South America saw the highest supply growth of all the markets at 53% YoY, however, that is substantially lower than the region’s 254% YoY supply growth in 2019.

Demand for Salesforce talent (except developers) declined significantly.

While we expected demand to drop, we were surprised at how much it declined. In an analysis of job listings across LinkedIn, Glassdoor, and Indeed, we found demand for Salesforce talent is down 7% YoY across all roles and regions. The only segment of talent that saw positive growth YoY was for Salesforce Developers.


Demand was down the most in North America (-27% YoY), although North America still has the highest number of job listings of all the regions.

With the talent supply increasing at a much slower rate than previous years and the demand dynamics changing, it will be interesting to see how these numbers impact Salesforce customers’ ability to execute on digital transformation initiatives throughout 2021 and beyond. 

The Salesforce consulting partner ecosystem continues to grow.

The consulting partner ecosystem is a good bellwether for the health of the broader talent ecosystem, and those numbers are looking good so far. As of September 2020, our independent AppExchange analysis shows consulting partner profiles growing 29% YoY to over 1600 listed consulting partners. That’s up compared to a growth rate of 23% in last year’s analysis.

We saw growth at both ends of the spectrum. The largest three consulting partners in the ecosystem (Accenture, Deloitte, Cognizant) each grew the number of certified experts they report to AppExchange by more than 25% YoY. However, the smallest partners listed on AppExchange (those with 1-5 certified consultants) still comprise nearly half of all registered partners. The growth of this segment of partners continues to accelerate, from 11% in 2019 to 27% in 2020. 


We’re making progress on gender diversity, but there’s plenty of room to improve.

This is the third year we’ve analyzed gender diversity in the Salesforce talent ecosystem. Here’s the good news. We’re making progress. Our analysis of more than 6400 LinkedIn profiles in August 2020 shows that almost all roles and regions saw an increase in the concentration of female profiles over the previous time period. India saw the most progress across roles and Australia/New Zealand became the first market where female profiles surpassed male profiles in any role. Female Salesforce Administrator profiles in this region comprised 54% of the profiles we researched.

Here’s the bad news. The extreme lack of gender diversity among the higher-paying, more experienced Salesforce Technical Architect roles remains again this year. Males still account for nine out of ten Technical Architect roles within established markets.

Here’s the really bad news. When we analyzed response data from our survey of 115 independent Salesforce consultants, it’s clear that pay disparity between genders is a big problem. In our survey, the hourly rates that independent consultants reported charging ran the gamut, with little correlation between roles or years of experience. However, when we cross-referenced hourly rates and gender we saw that more than a quarter of male respondents (28%) reported charging rates of over $150 an hour, whereas only 4% of female respondents reported charging rates in that same range. It’s clear that we as an ecosystem still have work to do here.


Independent consultants eye growth, even amidst a pandemic.

This year we put a spotlight on independents in the Salesforce ecosystem, a group that is close to our hearts. Our findings show they are some of the most experienced Salesforce experts available, and the majority of them not only plan to remain independent but also plan to also grow their business – even amidst the current environment.  

More than 50% of independent Salesforce consultants said their long-term goal was to grow their own business, proof that it’s more than just a side hustle. Only 8% of respondents said they’d be very likely to return to a full-time position or larger firm.

When we asked this group how they’ve fared over this crazy year, we were pleased to see the response. Three-quarters of respondents said 2020 was either a better time than previous years to be independent or about the same as previous years. That’s pretty good. Especially for 2020.


Each year our team puts forth a tremendous effort to publish this report. I want to sincerely thank you for taking the time to read it and share it with your network. A special thanks to Michelle Swan and Megan Lynch Adler who are always instrumental in bringing this research to life – this report wouldn’t be possible without your guidance and creativity.


10K Advisors Releases Third Annual Salesforce Talent Ecosystem Report

2020 Research Shows Significant Slowing of Growth in Salesforce Talent Supply and Demand, but Progress in Gender Diversity and a Positive Outlook for Independent Salesforce Consultants

Louisville, KY – Nov 11, 2020 – Today, 10K released its third annual Salesforce Talent Ecosystem Report, analyzing the trends and statistics that are impacting a growing number of people around the world who provide or need Salesforce-related skills. 

While this year found a substantial decrease in talent supply growth compared to 2019’s 151% increase, global demand for Salesforce Developers increased significantly at 23%. 2020 also revealed gender diversity in the Salesforce talent ecosystem continues to improve with almost all roles and regions showing an increase in female profiles.  

This year’s report also includes a special spotlight on the experiences of independent Salesforce consultants in 2020, based on a survey of 115 respondents across North America, Europe, and Asia. Our findings show they are some of the most experienced Salesforce experts available, and the majority of them not only plan to remain independent but also plan to also grow their business – even amidst the current environment.  

“While we expected demand for Salesforce talent to drop due to the pandemic and the global economic environment, we were surprised at how much it declined given Salesforce’s business continues to grow at such a rapid pace and the increase in digital transformation initiatives,” said Nick Hamm, CEO of 10K. “There were a number of bright spots within the data though, including continued high demand for Salesforce developers and the incremental progress we’re seeing in gender diversity. We still have a long way to go in this area, especially when it comes to the pay disparity we saw in our survey of independent consultants, but the efforts of Salesforce and others in the ecosystem do seem to be having an impact.”

Key Findings from the Report

Global supply of Salesforce talent grew 29% in 2020, but growth was down substantially from the 151% increase we saw in 2019.

The supply of Salesforce Technical Architects saw the highest growth across all roles, growing 29% YoY. However, they are still only 1% of overall talent supply.

Overall demand for Salesforce talent was down 7% YoY across all roles and regions, but most significantly among Salesforce Administrators and in North America. 

Global demand for Salesforce developers increased significantly at 23%, while Technical Architects saw a 41% decrease in demand — a recipe for increasing technical debt in the coming years.

Gender diversity in the Salesforce talent ecosystem continues to improve with almost all roles and regions showing an increase in female profiles. In terms of regional progress, India leads the pack with 3 roles showing a double-digit increase in the ratio of female profiles.

Pay disparity remains an issue among independent consultants. While 28% of male survey respondents reported charging rates of more than $150/hour, only 4% of females reported the same.

While overall talent supply growth slows, the number of consulting partners on AppExchange grew by nearly 30%, eclipsing 1600. Nearly half of all partners have 5 or fewer certified experts.

Independent Salesforce consultants are a seasoned group — nearly 60% of independents surveyed had 7 or more years of Salesforce experience, with 25% reporting 11 or more years of experience.

More than 50% of independent Salesforce consultants said their long-term goal was to grow their own business, proof that it’s more than just a side hustle.

Only 2% of respondents think Salesforce does a very good job supporting and recognizing independent consultants.

More details on these trends and report methodology can be found by downloading the full report here


Read Nick Hamm’s blog for more commentary on 2020’s findings 

Follow 10K on LinkedIn for future articles diving into these findings

Join the conversation on Twitter (#10KTalentReport)

About 10K 

10K provides Salesforce customers and partners with on-demand access to proven Salesforce talent. Whether you are looking for extra capacity for internal teams, specialized skills that have been vetted by Salesforce MVPs, or complete program oversight, 10K’s community of 400+ architects, developers, analysts, admins, and platform specialists can help. 10K’s unique model is flexible, transparent, easy to manage, and delivers results without the headaches and over-promises companies often experience with traditional technology consultancies. For more information, visit us at