TrailblazerDX is the premier event for Salesforce ‘builders’ (architects, developers, admins, and more) looking to sharpen their skills and drive innovation for their own businesses. With 300+ technical sessions and hands-on workshops, TDX is a bustling and inspiring forum to learn new skills and ways to leverage the latest platform features.
In this blog, our team offers their top insights from TDX 2024, covering everything from AI to the future of Data Cloud, Einstein, and the power of diversity in tech.
Latino and Hispanic Trailblazers are growing their representation
Katie Villanueva, Salesforce Administrator
Networking at TDX is more than just a necessity for me. It’s a platform for personal growth and learning. This year, I had the opportunity to venture into the Latino and Hispanic community with the LatinX Community Meetup and my session #LatinasInTech: Speaking Up and Speaking Out. These experiences were not just enlightening but also a testament to the diverse and inclusive nature of the Salesforce ecosystem.
As a member of the Latinx and Hispanic community, I’m proud to see our representation in the Salesforce ecosystem growing. We bring a wealth of knowledge and potential to the table. The 10K team’s focus on expanding our mission to more Latinx and Hispanic Trailblazers is a significant step. It not only helps us support Spanish-speaking clients but also empowers more Latinos and Hispanics to excel in the work they love.
Einstein is here to stay but has some growing up to do
Matthew Lamb, Chief Technology Officer
Data Cloud was on full display. Salesforce doubled down by promoting some compelling built-in features. If I had to name the most impactful feature, it would be the ability to take real-time action on the customer data across your company with Data Actions. There is certainly some complexity to deal with, but it is powerful. We can start to get our hands on it now with a Data Cloud Dev Org.
The pricing for Data Cloud is unknown at this point. Still, based on some conversations I had and the Dev Org being listed as a “free, 5-day Developer Edition org with Data Cloud,” my money is on a consumption or usage-based pricing model.
Additionally, Einstein is making its way into the core Salesforce platform in a broader way. There was a ton of focus on Einstein Copilot and how to embed it for day-to-day CRM use cases. Here are the highlights I took away:
- Einstein for Developers brings AI into VS Code with a straightforward VS Code extension, allowing users to generate code using natural language prompts, inline auto-complete, as well as unit test generation for Apex
- Einstein for Flow extends the same natural language generation capabilities to the Flow platform
- There are a number of other compelling features such as Einstein LLM gateway, Einstein Prompt Builder, Einstein Copilot Actions indicating that Einstein is here to stay, even if it does still feel a little far off at the moment.
Roadmap sessions are always a fan favorite, and The Future of User Management is particularly exciting. Features like policy-based user access rights, a one-page summary of a given user’s access, ‘Where is this used?’ for public groups, insight into where a given user permission is coming from, and more are some of the most impactful features for Admins that have been discussed in years.
Overall, it was great to see an entire track of sessions dedicated to the Well-Architected framework. All of the sessions I attended were packed. Hopefully, that will come back to Dreamforce and future TDX events.
AI and Data Cloud paint a promising future for Salesforce
Nick Hamm, Chief Executive Officer
Salesforce’s long-term strategy for Data cloud is more real than I initially gave it credit for. Data Cloud’s most compelling differentiator is giving companies the ability to aggregate customer data from a number of other systems using prebuilt connectors. From there, they can securely train Salesforce’s AI on their data to drive automation and insights back into the CRM and Marketing platforms.
Data Cloud has the opportunity to make Salesforce even stickier. Data is like gravity. It has a center of mass, and the more data you have in one place, the harder it is to move away. But it also makes a lot of sense for Salesforce customers with lots of data about their customers to aggregate that data in Data Cloud and use AI to help them expand their customer relationships. I’m excited to help Salesforce customers realize the value of these new capabilities over the years to come.
The 10K View of Salesforce TDX 2024
The 10K team is proud to contribute to TDX year after year. Our Chief Customer Officer, Mike Martin, hosted a session on “Adding AI to Your Admin Toolkit” and a networking hour that combined the fun of building LEGO and Salesforce. Katie Villanueva, our Salesforce Admin, participated in the #LatinasInTech panel: Speaking Up and Speaking Out and hosted a coloring break session with the Salesforce Mental Health + Illness User Group. If you made the time to stop by these events or say hello to our team this year, thank you.
