Archives for November 2019

10K Advisors Releases Second Annual Salesforce Talent Ecosystem Report

Newest Research Shows Strong YoY Growth in Salesforce Talent Supply, Especially in Emerging Markets, Admin Roles, and among Mid-Sized Partners; Disappointing Progress in Gender Diversity

 Louisville, KY – Nov 5, 2019 10K Advisors today released its second annual Salesforce Talent Ecosystem report, analyzing the trends and statistics that are impacting a growing number of people around the world who provide or need Salesforce-related skills. This report builds on last Fall’s research report which highlighted the imbalance between talent supply and demand, especially in highly technical roles.  This year 10K’s research dives into which Salesforce skills are most in-demand and the year-over-year changes in talent supply, gender diversity and the AppExchange partner ecosystem. 

Findings include:

– The Salesforce talent supply has increased substantially year-over-year (YoY), growing 151% across all the roles and regions analyzed. Growth was substantially higher in emerging markets, with talent in Africa and South America growing more than 250%. However, emerging markets still only account for 7% of global talent.  

– North America holds 50% of all global Salesforce talent with 64% of all admins and 49% of all technical architects. India has the highest number of developers of any region, making up 39% of global developer talent.

– Salesforce-related admin and developer profiles grew the most YoY, with admin profiles seeing the highest growth rate of any role worldwide at 236% YoY. 

– The demand for Salesforce talent is still high with the largest number of job openings for consultants and developers. Supply/demand ratios are still highest for technical architects, where the number of job openings outpace available talent 6 to 1. 

– Skills for the most mature Salesforce Clouds (Sales Cloud, Service Cloud, Marketing Cloud, Community Cloud) are still the most in-demand, however, specialized skills like AI and CPQ are seen as the hardest to find and retain especially for senior-level talent.

– Customers are willing to outsource or subcontract nearly every skill or role, but integration and development are the most likely skills to be handled externally. 

– The number of service providers on Salesforce AppExchange grew 23% YoY to more than 1,260 firms, with the largest growth in the mid-market. The number of partners with 101-500 experts grew 71% YoY, and those with 21-50 certified experts grew 58% YoY.

– The largest consulting partners still hold the majority of certified talent, with one-third of all certified consulting experts at the top 2% of partners. However, talent concentration within Salesforce’s top 30 partners is beginning to disperse to mid-size and smaller firms (decreasing 5% YoY).

10K’s Salesforce Talent Ecosystem research also provides an update on gender diversity within key roles, a big focus for Salesforce and its partners. While Salesforce is given top grades for its efforts to increase ecosystem diversity, gender diversity within higher-paying technical roles is getting worse in most regions, not better.

More details on these trends can be found by downloading the full report here. 

“These growth numbers show the Salesforce Economy has most definitely taken hold, already providing lucrative career opportunities and new revenue streams to hundreds of thousands of people around the world,” said Nick Hamm, CEO of 10K Advisors. “Salesforce’s recent IDC report indicates the Salesforce ecosystem will create more than a trillion dollars in new business revenue and 4.2 million jobs between 2019 and 2024. Our own analysis shows these aren’t empty projections. It also highlights why everyone in the ecosystem, not just Salesforce, needs to make sure job and revenue opportunities are open to everyone regardless of gender, background or personal preference.”

Data within the report was sourced from an in-depth analysis of profiles and postings on LinkedIn, GlassDoor, Indeed and Salesforce AppExchange, combined with a survey of 200+ Salesforce customers, integrators, ISVs and independent contractors (primarily based in North America, India and Europe). LinkedIn, which has 660M members in 200 countries, was the source for analyzing talent supply in established markets (North America & Mexico, Europe, India and Australia/New Zealand) and emerging markets (South America, China, Africa and the rest of Asia (not including China and India)). 


Read Nick Hamm’s blog for more commentary on the findings

Read IDC’s report on “The Salesforce Economic Impact”

Follow 10K Advisors on LinkedIn

Join the conversation on Twitter (#SalesforceTalent)

 About 10K Advisors

10K Advisors provides Salesforce customers and partners with on-demand access to proven talent. Whether you are looking for extra capacity for internal teams, specialized skills that have been vetted, or complete program oversight, 10K’s community of 400+ architects, developers, analysts, admins and platform specialists can help. 10K’s unique model is flexible, transparent, easy to manage and delivers results without the headaches and over-promises companies often experience with traditional technology consultancies. 

10K 2019 Salesforce Talent Ecosystem Report Shows Triple-Digit Growth in Talent Supply 

By Nick Hamm, CEO

The Salesforce ecosystem has grown exponentially in the last 20 years, and IDC’s recent report on the economic impact of that ecosystem shows that growth isn’t slowing anytime soon. According to IDC, the Salesforce ecosystem will create more than a trillion dollars in new business revenue and 4.2 million jobs between 2019 and 2024. 

Today 10K is releasing its 2019 Salesforce Talent Ecosystem Report which shows these aren’t empty projections. In the last year alone Salesforce-related profiles on LinkedIn grew 151%, with some regions and roles growing more than 250% year-over-year.

YoY Growth for Salesforce Talent Supply

Before I go into the highlights of the report, let me explain why we do all this research in the first place. 10K was founded in 2016 to be a bridge between the people who need specialized (and often hard-to-find) Salesforce talent and the people who provide those necessary skills. As that bridge we believe it’s our job to understand the trends that deeply impact the Salesforce talent ecosystem and  to understand how those trends impact the people who’ve bet their career on Salesforce.

Last year’s research laid the foundation for what is now our annual Salesforce Talent Ecosystem report. Last year we focused on what we see as the four most popular Salesforce-related roles/titles (admins, developers, architects and consultants), as well as the consulting partners within the ecosystem. That research highlighted three things:

1) the stark imbalance between supply and demand for technical roles like architects and developers; 

2) the growing parity of male and female admins but disparity in gender ratios for the more technical roles;

3) the sheer size and diverse makeup of the Salesforce partner ecosystem.

This year we evaluated not just the roles but also the skills that are most in-demand within the ecosystem and focused on the year-over-year (YoY) changes in talent supply, gender diversity and composition of the partner ecosystem. To do this we used data from LinkedIn, GlassDoor, Indeed, Salesforce AppExchange (similar to last year’s methodology) but also introduced a new survey of 200+ Salesforce professionals to dive deeper into certain topics like diversity. 

What We Did (and Didn’t) Expect

Some of the results we expected. For example, given Salesforce’s investments in workforce development initiatives like Pathfinder, Trailhead and Vetforce, it wasn’t surprising (yet still exciting) to see the impressive growth in Salesforce admin and developer roles. It also wasn’t surprising to see the high demand for specialized skill sets like CPQ and Lightning given Salesforce’s increasing focus in these areas and what we see anecdotally in our own business.

Some things were unexpected, such as the incredible level of growth in Salesforce talent within emerging markets like South America, China and Africa. Salesforce continues to report ongoing double digit revenue growth in both the Americas (+20% YoY) and Asia Pacific (+26% YoY), yet the triple-digit talent supply growth within these markets far exceeded our expectations. And while we weren’t surprised that core Salesforce cloud skills are still in high demand, we were surprised that more people didn’t identify CPQ or data visualization as a high-demand skill set, especially given how important these areas are for digital transformation. Perhaps that might change next year with Salesforce’s recent Tableau acquisition

We were excited to see the growth in mid-size Salesforce partners, filling a hole that was left in the partner ecosystem over the last few years following all the Global Systems Integrators acquisitions. The growth of mid-size partners means that more consulting talent is more accessible to more Salesforce customers rather than being locked up within a handful of huge partners who serve only a small percentage of customers. It was also exciting to see that 50% of the Salesforce partner ecosystem is now comprised of companies with 5 or fewer certified experts, bolstering our position that as Salesforce continues to grow, more entrepreneurial opportunities will be realized by Salesforce experts.

However, some things were disappointing, like the fact that the highest paid, most in-demand roles were becoming more — not less — male dominated. 

Salesforce has done a commendable job trying to increase diversity within its own business and across the ecosystem with company-sponsored programs like Pathfinder and by supporting organizations like PepUp Tech. This is something that it received high grades for in our survey of Salesforce professionals. 

The ecosystem gives top grades to Salesforce for diversity efforts

However, our analysis of LinkedIn profiles within North America, Europe, India and Australia/New Zealand, indicates that despite the concerted effort to move the needle on gender equality, the averages remain largely unchanged YoY. Admins continue to have the most gender parity, with the least parity among architects and developers.

These statistics are disappointing, especially when you consider the well-researched benefits of having more diverse teams. However, it also reflects the difficulty of affecting rapid change in gender diversity. This is why it’s so important for everyone in the ecosystem, not just Salesforce, to make sure job and revenue opportunities are open to everyone, independent of gender, background or personal preference.

Whether you are a Salesforce customer, partner or freelance consultant, there is plenty of data in here to interest you. Enjoy!