What was the goal of your work with 10K?
Our goal was to create an indispensable tool for our global comms team to coordinate media interactions, prioritize targets, and track the ROI of media efforts across our growing team.
What challenges were you experiencing that led to this effort?
The communications team at Salesforce had experienced a number of changes and a lot of growth over the last few weeks, and the 10+-year-old PRForce system we had built (on Salesforce, of course) was dated and rarely used by the team. Because it was rarely used, it was full of unreliable data, which caused conflicts and frustration among reporters and across the team. With dozens of people across Salesforce’s global PR and agency teams contacting the same reporters, we needed a more reliable way to coordinate efforts.
What kind of budget did you have?
We had a very limited budget but a long backlog of new requirements.
Why did you select 10K as your partner?
The team at 10K took the time to listen and understand our needs during the sales process and throughout the project. They laid out our choices, described the pros and cons, and helped us create a system that can meet our long-term needs but deliver on what we need today. There were never any surprises.
What results did you experience?
As we matured and expanded the system, which we renamed CommsForce for its broader capabilities, we were able to automate a lot of the functionality and create new features to improve team collaboration and productivity. It’s still (and will likely always be) a work in progress, but we have already increased adoption of the application by 20x! We went from 10 users on the old system to 200 users, giving Salesforce’s global comms teams and their agency partners a way to coordinate efforts, improve their productivity, and develop media strategies that took into account everything we do at Salesforce.