Introducing our new Blog Series
This post kicks off our new series: Superhuman Sales: Accelerating Sales with Agentforce. The goal is simple: show how AI can make sales reps more efficient and productive.
In today’s competitive environment, reps need to spend less time on manual tasks and more time connecting with customers. Intelligent deployments of Agentforce can transform the sales process, giving teams superhuman capabilities with instant research, assisted experiences, and natural CRM adoption.
Each post in this series will highlight a practical use case that unlocks productivity and helps reps focus on what they do best: selling. Let’s kick the series off with an early-stage sales challenge – lead research.
The Challenge: Incomplete Data, Slower Sales
Sales teams know that speed-to-lead is everything. But too often, new leads land in Salesforce with incomplete or inconsistent data: missing job titles, outdated company info, or vague details that make it difficult to prioritize and follow up. Reps waste valuable time tracking down details across LinkedIn, company websites, or third-party enrichment tools. Worse, without enriched data, high-potential leads may be overlooked while low-quality ones crowd the pipeline.
Organizations want a scalable way to ensure every new lead is actionable from the moment it enters the CRM.
The Solution: Instant Research, Better Leads
Enter the Headless Lead Enrichment Agent. Built on Agentforce, this AI-powered agent works silently behind the scenes to enrich and qualify leads the instant they are created in Salesforce. Instead of relying on manual research, the agent leverages Salesforce Knowledge, integrated enrichment sources, and AI reasoning to fill in gaps, flag risks, and score leads, all without human intervention.
The result: reps spend less time researching and more time selling. A special shout-out goes to 10K expert John Bratt, whose expertise and creativity were instrumental in shaping this use case demo.
See the use case in action:
How It Works: Always On, Always Accurate
Here’s how the process comes to life in higher ed:
- Trigger – When a new lead is created in Salesforce, in this case from a web inquiry, the agent automatically springs into action.
- Enrichment – The agent gathers missing firmographic and demographic data from connected enrichment sources (e.g., industry, company size, title).
- Validation – Using AI reasoning, the agent cross-checks data for accuracy and normalizes fields (e.g., standardizing job titles or industry codes).
- Scoring – The agent applies business rules and scoring models to prioritize the lead based on fit and engagement potential.
- Update – Within seconds, Salesforce is updated with a complete, enriched, and scored lead, ready for routing and rep follow-up.
All of this happens in the background, without user clicks or manual tasks, making it a truly headless agent.
The Impact: Stronger Pipeline, Less Effort
- Faster response times – Reps receive fully enriched leads instantly, reducing delays in outreach.
- Higher conversion rates – Better lead data drives smarter prioritization and more effective engagement.
- Reduced manual work – Eliminates repetitive research tasks so teams can focus on relationship-building.
- Consistent data quality – Normalized, enriched fields ensure cleaner reporting and analytics across Salesforce.
The Headless Lead Enrichment Agent shows how Agentforce can transform manual processes, not just customer-facing experiences. By automating enrichment at scale, companies unlock smarter selling, stronger pipelines, and higher ROI on every marketing dollar.
Ready to Unlock Superhuman Sales with Agentforce?
Are you contemplating AI use cases that can improve outcomes for your business? 10K has you covered with our Agentforce Activator program. As an early member of the Agentforce Partner Network, we have the expertise and a trusted framework to guide you through the process. The Activator program offers service options to meet you where you are in your journey. Consider us your expert guide to AI success!