In higher education, first impressions matter—and for many prospective students, that first impression begins with the admissions process. But anyone who’s navigated an application portal knows how quickly excitement can turn into confusion: unfamiliar terminology, missing documents, unanswered questions about campus life or financial aid. It’s no surprise that application abandonment is a persistent challenge for universities.
10K’s latest Agentforce demo takes direct aim at this problem with an AI-powered Service Agent designed to streamline the admissions journey while improving operational efficiency for higher ed institutions. This virtual agent isn’t just answering FAQs—it’s actively engaging students, removing obstacles in real time, and resolving support cases without a human ever needing to step in.
🎉 Another big shoutout to our 10K Expert, Nate Rusch, for the build on this one – his Agentforce expertise continues to grow!
Meet the University Student Support Agent
Built on Salesforce’s Agentforce platform, the Student Support Agent is embedded directly into a university’s admissions portal. Whether it’s a prospective student curious about dorm life or an applicant struggling with financial aid questions, the Agent is ready to step in and help—24/7.
- Here’s how it works:
A student begins a chat session from the portal, initially asking questions about campus life and student services. - The conversation shifts as the student starts filling out the admissions application. When they hit a snag – say, confusion over the financial aid section – the Agent doesn’t miss a beat.
- Using university-specific knowledge articles, the Agent provides accurate, detailed responses and helpful links to guide the student forward.
- With a clear understanding of the financial aid requirements, the student completes the application with confidence.
- Later, the student engages the Agent to check on their application status and immediately receives a helpful update to keep expectations clear. A Case is logged behind the scenes to track the interaction.
See the use case in action:
Real Results for Universities
This is more than just a slick chatbot. It’s an intelligent service experience with measurable benefits:
- Reduced support costs by handling the most common student questions autonomously.
- Higher application completion rates thanks to just-in-time guidance that keeps students moving forward.
- Improved student satisfaction and engagement, giving prospective students a taste of the university’s commitment to innovation and support.
All of this is made possible by Agentforce’s ability to combine context-awareness, Salesforce data, and the university’s knowledge base into one seamless experience.
Why It Matters
Today’s students expect digital experiences that are fast, friendly, and frictionless. For admissions teams already stretched thin, Agentforce delivers scalable support that works behind the scenes to convert interest into enrollment. And for university leaders focused on operational efficiency, it offers a clear path to reducing costs while elevating the student experience.
At 10K, we see this as a powerful proof point for what’s possible with AI in education—and just one of many use cases that can be unlocked with Agentforce.
Ready to Unlock Your AI Advantage?
Are you contemplating AI use cases that can improve outcomes for your organization? 10K has you covered with our Agentforce Activator program. As an early member of the Agentforce Partner Network, we have the expertise and a trusted framework to guide you through the process. The Activator program offers three service levels to meet you where you are in your journey. Consider us your expert guide to AI success!
