At 10K, we love uncovering new ways Agentforce can transform real-world processes. This latest demo, built by 10K Expert Shamina Mossodeea, shows how an AI agent can change the game for university admissions teams struggling to keep prospective students engaged. By combining the reach of WhatsApp and SMS with the intelligence of Agentforce, schools can proactively nudge applicants to complete their admissions journey – all without adding staff overhead.
The Challenge: Leads Left Unattended
Universities work hard to attract prospective students, but many applicants stall before completing their admission forms. Admissions teams often have long lists of unattended leads and not nearly enough staff to follow up with each one.
The result: missed enrollment opportunities, higher support costs, and an inconsistent experience for students who may already feel uncertain about the process.
This challenge isn’t unique to higher education. Any organization that depends on applications, sign-ups, or onboarding – whether for customers, members, or patients – faces the same problem: how do you engage people who have started but stopped along the way?
The Solution: Outbound Prospecting at Scale
With Agentforce, admissions teams can scale their outreach by deploying an AI-powered Service Agent on WhatsApp or SMS. The agent acts as an outbound prospector, proactively reaching out to students who have stalled in the application process.
Instead of waiting for students to re-engage, the agent initiates conversations at scale. It provides encouragement to complete the application, answers common questions using the Salesforce Knowledge base, and offers clear guidance on next steps.
The flexibility of using WhatsApp or SMS means universities can meet students where they are – whether that’s a global audience accustomed to WhatsApp or a local region where SMS is the primary channel. The same approach can apply across industries – nudging a customer to finish an order, encouraging a member to complete a registration, or guiding a patient through intake.
See the use case in action:
How It Works: A Smarter Admissions Workflow
Here’s how the process comes to life in higher ed:
- The admissions team creates a campaign with leads who stalled mid-application.
- Agentforce initiates outbound WhatsApp or SMS conversations with each prospective student.
- Students engage in fluid, back-and-forth messaging, receiving real-time answers drawn from the university’s Salesforce Knowledge articles.
- As soon as a student resumes an application, their Campaign Member Status updates to “Responded”, allowing the admissions team to measure engagement and track results.
By handling outreach at scale, the agent becomes an extension of the admissions team – always ready to start the right conversation at the right time.
The Impact: More Completed Applications, Less Effort
With outbound prospecting powered by Agentforce, universities can achieve:
- Outbound engagement at scale – every stalled lead gets timely, personal outreach.
- Reduced support costs – AI absorbs high-volume outreach, freeing admissions staff to focus on high-value interactions.
- Improved student experience – proactive, friendly communication builds confidence and trust.
- Higher application completion rates – fewer students slip through the cracks, helping schools reach enrollment goals.
Agentforce turns the challenge of limited capacity into an opportunity for smarter outreach. By combining proactive outbound prospecting with WhatsApp or SMS – two of the most widely used and familiar communication channels – universities can strengthen relationships with prospective students and improve results across the admissions funnel. And for any organization that depends on completed applications or sign-ups, the same model delivers scalable, measurable results.
Ready to Unlock Your AI Advantage?
Are you contemplating AI use cases that can improve outcomes for your business? 10K has you covered with our Agentforce Activator program. As an early member of the Agentforce Partner Network, we have the expertise and a trusted framework to guide you through the process. The Activator program offers service options to meet you where you are in your journey. Consider us your expert guide to AI success!