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10K’s Fourth Annual Salesforce Talent Ecosystem Report Shows Triple-Digit Growth in Talent Demand

When we started the research for this year’s Salesforce Talent Ecosystem Report, I was more anxious than ever to
see what findings and trends the data would uncover. We are tenuously recovering from a global pandemic that has had major impacts on our personal and professional lives, companies are scrambling to undertake digital initiatives to help them adapt to new consumer and worker expectations, and within a year we’ve gone from The Great Recession to The Great Resignation. There has not been a period of more rapid and significant change in my lifetime, and it feels like these changes are here to stay.

But even those businesses with the foresight to digitize more of their business operations are now facing the next big challenge posed by an empowered workforce who will no longer settle for the legacy ways of working.

Salesforce has been a key component of businesses around the world adapting and thriving during this time, and their revenue growth remains steady at 23% YoY. But even those businesses with the foresight to digitize more of their business operations are now facing the next big challenge posed by an empowered workforce who will no longer settle for the legacy ways of working.

For knowledge workers in ecosystems like Salesforce, the option to work remotely, travel less, control your working schedule, and choose the work you love are no longer exclusive benefits reserved for the few — it’s now the status quo. Queue up The Great Resignation, with a record number of workers saying “I quit” and opting for jobs with more flexibility and/or, especially in the case of the Salesforce ecosystem, much better pay.

Anecdotally, most Salesforce experts that I encounter in my daily interactions are seeing more demand for their expertise than ever before.

Many in our ecosystem have speculated on the future of supply and demand of Salesforce talent. Some say business is busier than ever with others saying demand for Administrators is dying, while others predict that Salesforce’s growth cannot be sustained at current rates. Salesforce’s latest guidance has them projected to double their revenue since we first introduced this report in 2018 (13.2B to 26.2B). While we don’t claim to be able to predict the future of how this ecosystem will evolve, we can confidently report on the trends our annual data-based research presents to us.

Anecdotally, most Salesforce experts that I encounter in my daily interactions are seeing more demand for their expertise than ever before. This includes experts working for Salesforce customers, Salesforce partners, and independent experts. I’ve heard more than a few stories about “crazy” signing bonuses that are countered by the current employer only to be increased again by the prospective employer.

It would seem The Great Resignation’s impact on our ecosystem is not one of “quit and see” but instead one of chasing better opportunities.

It would seem The Great Resignation’s impact on our ecosystem is not one of “quit and see” but instead one of chasing better opportunities. This is great for Salesforce talent, but is it isolated to only a few individuals or indicative of a widespread trend? Or is it only for more advanced and experienced roles like Technical Architects?

We hope to give some insight into these and other questions about talent supply and demand, gender diversity, and the SI partner ecosystem that you’ll find useful in your own navigation through these unprecedented times.

Download and read the full 2021 report here. 

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