This is 10K’s fifth year conducting research on the supply and demand of talent and partners in the Salesforce ecosystem. We’ve seen some incredible trends take shape over the years, and despite some ebbs and flows, one has remained steady—customer demand continues to flourish; a reflection of Salesforce’s projected $31B in revenue for 2023.
Salesforce’s sustained growth continues to help spur new career opportunities for talent, both fresh and experienced. In addition, each year we see the merging and creation of new Salesforce partners, their sights set on riding the wave of digital transformation programs necessary for companies to survive and thrive in rapidly changing economic environments.
The wave of digital transformation accelerated nearly three years ago thanks to COVID whipping up a storm of unforeseen challenges (unemployment, economic uncertainty, the world moving largely online, etc.). It became a matter of sink or swim—companies had to invest in technology or get left behind.
These waves have affected talent as well, ultimately spurring the Great Resignation and the Great Reshuffle. The Salesforce ecosystem was fortunate to weather, and perhaps even thrive, during the “I quit” storm, made evident by 2021’s global talent supply and customer demand increase. It was, and still is, an excellent time to have a career in the Salesforce ecosystem.
However, for the first time ever we saw Administrator supply decline and the lowest demand growth we’ve ever recorded.
Salesforce’s growing suite of products and capabilities has given talent more opportunities to expand their careers, either by increasing their expertise across a wider range of clouds or by going deep and specializing in select areas. With Administrator being the most popular entry point into the Salesforce ecosystem and the role with the highest concentration of global talent, the acceleration of specialization has created a springboard for thousands of experts to jump from.
Our research this year confirmed that Salesforce talent is seizing the moment and leveling up. We’ve seen Administrator supply and demand swell over the past several years. However, for the first time ever we saw Administrator supply decline and the lowest demand growth we’ve ever recorded. At first, these shifts were quite surprising, but the data revealed this has been years in the making.
Now, in 2022, Salesforce customers are seeking more specialized roles to carry their digital transformation efforts into the next phase. The top three roles in demand by growth overall were Business Analysts (+55%), Developers (+21%), and Solution Architects (+18%).
South America and Asia (not including India and China) have talent populations that now rival (and even exceed in some cases) Australia and New Zealand.
It’s also been exciting to watch the evolution of talent growth in emerging markets. South America and Asia (not including India and China) have talent populations that now rival (and even exceed in some cases) Australia and New Zealand. The constant supply shortage of experienced talent in established markets, increasing career mobility and salary demands, and Salesforce’s international expansion have driven the creation of entirely new talent populations that are becoming important waves in the ocean of talent available to customers and partners.
We hope you find this report as valuable to your own talent and business strategies as we do at 10K. Thank you for reading and sharing your thoughts, and thank you for your continued support.
