Claudeforce: A Closer Look at the Announcement
Our commentary on this week’s Claudeforce announcement. If you read our Built to Last series on the enterprise context layer, consider this the bonus chapter. Salesforce and Anthropic announced Claudeforce on August 26th, an expanded partnership unveiled as Salesforce opened its earnings call. The name alone says something. Salesforce has never before put its “force” […]
Salesforce Went Headless. That’s Good News.
Part 3 of Built to Last: A Practical Series on the Enterprise Context Layer. Part 1 showed a 60-second account summary that catches what manual prep misses. Part 2 took apart the context layer underneath it. This post covers what that layer opens up beyond Salesforce itself. Dreamforce runs September 15 through 17 in San […]
Your Agents Are Only as Good as Their Context
Part 2 of Built to Last: A Practical Series on the Enterprise Context Layer. Part 1 showed a 60-second account summary that catches what 30 minutes of manual prep misses. This post is about the foundation that makes it possible. Most companies have lived some version of this story. The AI demo looked great, leadership […]
The 60-Second Account Summary
Part 1 of Built to Last: A Practical Series on the Enterprise Context Layer Ask an account rep how they prepare for a QBR and you’ll hear the same routine. Open the account record. Check the opportunity list. Scan the case queue. Log into a separate system to look at product usage, if they look […]
The AI Era Is Reshaping SaaS Renewals. Is Your Business Ready?
For more than a decade, SaaS companies have enjoyed predictable recurring revenue driven by subscription renewals and steady expansion within existing customers. But the rules are changing. The rapid rise of AI coding assistants like Claude Code and Cursor has accelerated what many in the industry are calling the “SaaS-pocalypse.” Organizations are taking a hard […]
How AI SDRs Are Scaling Outbound Prospecting and Meeting Booking
Why Outbound Prospecting Needs a Rethink Outbound prospecting is under more pressure than ever. SDR teams are expected to generate more pipeline, engage colder audiences, and maintain high personalization, all without adding headcount. Yet even top-performing SDRs typically average just 4.4 quality conversations per day, despite executing dozens of outbound touches to get there. Buyers […]