2024 Salesforce Talent Ecosystem Report

Stay informed. Stay competitive.
Dive into the latest Salesforce talent and partner insights.

10K’s seventh annual report analyzes the global trends surrounding talent supply, customer demand, and partner growth. Download today for top findings that will help you navigate the rest of 2024 and chart your strategies for 2025. 

Key Findings

Talent Supply

Global talent supply grew 19% YoY, a decrease from last year’s 28% YoY growth

Business Analysts

Business Analyst was the only role that saw an increase in supply growth rate at 3%

Emerging Markets

South America and Africa led supply growth, up 29% and 39% YoY, respectively 

Partner Ecosystem​

The number of consulting partners on AppExchange grew 20% (highest YoY growth since 2020)

Talent Demand

Established markets experienced a nearly 40% decrease in demand for talent

Certified Experts

60% of certified partner experts  are concentrated at the top 1% of Salesforce partners